Comparison of Health and Wellbeing Living Lab Business Models : Preliminary result based on Business Model Canvas Evaluation

Abstract

The most popular thematic focus area among ENoLL members is the health and wellbeing, which covers nearly a half of all the certified Living Labs. However, the studies evaluating Living Lab (LL) business models in general and especially those focusing on health and wellbeing Living Labs are rare. Therefore, the aim of this study is to assess industry standard Business Model Canvas (BMC) usefulness to compare LL business models. The business models among 12 Baltic Sea Region Health and Wellbeing LLs were described and compared. After the recoding process, the original 241 different BMC attribute spellings were reduced to 87 different attributes. On the average 26.7 attributes were used to describe the LL business model. As an example, two network illustrations are presented to showcase the different Living Lab business models. As a result of the assessment, the need to develop LL specific business modelling tool based on fixed a set of valued attributes was recognized.