How should Finnish camp school get ready for Chinese children?
Liu, Wenqian; Dong, Yan (2018)
Haaga-Helia ammattikorkeakoulu
2018
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018090514886
https://urn.fi/URN:NBN:fi:amk-2018090514886
Tiivistelmä
The demands of international educational travel in Chinese market has been increasing during the recent years, Chinese are looking for new camp destination all over the world. Thanks to the reputation of Finnish education, Finland has become one of the camp destinations for Chinese kids. Therefore, the objective of this thesis was to discuss what should Finnish school camp providers take into consideration when prepare services for Chinese kids.
In theoretical part, experiential learning as the base of educational travel was presented with description of definition and application in practical. In addition, Finnish education system and advantages were defined to understand the original motivation of Chinese customers to choose Finland as the travel destination.
To support the main objectives, further research was executed. The research included what expectations Chinese parents have towards educational travel, what are the trends of Chinese international travel, what Finland can offer as a camp destination, and what could be the suggestion for Finnish suppliers to apply in the future.
Multiple research methods were applied, including both qualitative and quantitative research. Two educational travel organizers in Finland and China were interviewed in autumn 2017 and 104 questionnaires were gathered through Chinese social media from the Chinese parents.
Based on the research, new findings of travel expectation, demands and experience were provided. The Chinese market seems to be very promising for Finland and Finland is an ideal new destination for educational travel for Chinese customers as well, due to the Finnish education environment and social environment. However, two interviewees also shared the trends and challenges in educational travel industry based on their experience, and modified program and working procedure were the key issues that Finnish school camp providers need to improve based on Chinese customers’ expectation and characteristics.
In theoretical part, experiential learning as the base of educational travel was presented with description of definition and application in practical. In addition, Finnish education system and advantages were defined to understand the original motivation of Chinese customers to choose Finland as the travel destination.
To support the main objectives, further research was executed. The research included what expectations Chinese parents have towards educational travel, what are the trends of Chinese international travel, what Finland can offer as a camp destination, and what could be the suggestion for Finnish suppliers to apply in the future.
Multiple research methods were applied, including both qualitative and quantitative research. Two educational travel organizers in Finland and China were interviewed in autumn 2017 and 104 questionnaires were gathered through Chinese social media from the Chinese parents.
Based on the research, new findings of travel expectation, demands and experience were provided. The Chinese market seems to be very promising for Finland and Finland is an ideal new destination for educational travel for Chinese customers as well, due to the Finnish education environment and social environment. However, two interviewees also shared the trends and challenges in educational travel industry based on their experience, and modified program and working procedure were the key issues that Finnish school camp providers need to improve based on Chinese customers’ expectation and characteristics.