Identifying Health and Wellbeing Living Lab Business Model Attributes

Abstract

The number of officially certified Living Labs have been steadily growing since the launch of European Network Living Labs (ENoLL) over a decade ago. By far the most popular thematic focus area among ENoLL members is the health and wellbeing, which covers nearly a half of all certified Living Labs. However, the studies evaluating Living Lab business models in general and especially those focusing on health and wellbeing Living Labs are rare. By applying industry standard Business Model Canvas (BMC) approach, this study identifies what kind of attributes Health and Wellbeing Living Labs are including within nine business model canvas elements. The data grounded on 16 Baltic Sea region Health and Wellbeing Living Labs identified a great attribute variety, which are ranked based on popularity. Our findings clearly support previous suggestions which argue that Living Labs have common elements, but multiple different implementations. The need to develop Living Lab specific business modelling tools was recognized.