City marketing in Krefeld
Shillova, Zana (2015)
Hämeen ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018091815200
https://urn.fi/URN:NBN:fi:amk-2018091815200
Tiivistelmä
Nowadays, most of the tasks people do within a day are related to technology and digitalization. Although there are many downsides to the digitized world people are living in, it has brought easiness and comfort to the point that life cannot be imagined without it anymore.
The purpose of this research is to find and provide the necessary information about the future smart cities, where digital services will be an inseparable part of people’s lives. Specifically for the city of Krefeld, Germany, the research has been conducted to find out whether a City App is a solution or not, and how to update the existing City App in order to attract visitors as well as residents to use it. “The Study of the City of Brunswick” has been used as a benchmark for this research, where several ideas are presented and analysed, which have helped this research and its recommendations.
This thesis consists of four parts. To begin, the author introduces the topic as well as digital services and the city of Krefeld, continued by the theoretical background of Marketing and City Marketing, Marketing Mix and City Marketing Mix, followed by the existing knowledge about the Krefeld City App and the future smart cities. The third chapter consists of the analysis of the data of the survey, which is thoroughly analysed. Finally, the conclusion and recommendations are given.
The purpose of this research is to find and provide the necessary information about the future smart cities, where digital services will be an inseparable part of people’s lives. Specifically for the city of Krefeld, Germany, the research has been conducted to find out whether a City App is a solution or not, and how to update the existing City App in order to attract visitors as well as residents to use it. “The Study of the City of Brunswick” has been used as a benchmark for this research, where several ideas are presented and analysed, which have helped this research and its recommendations.
This thesis consists of four parts. To begin, the author introduces the topic as well as digital services and the city of Krefeld, continued by the theoretical background of Marketing and City Marketing, Marketing Mix and City Marketing Mix, followed by the existing knowledge about the Krefeld City App and the future smart cities. The third chapter consists of the analysis of the data of the survey, which is thoroughly analysed. Finally, the conclusion and recommendations are given.