Inbound Marketing Strategy: Content Marketing and Blogging : Case: Cloud-based mobile application
Parkkinen, Tino; Hoțoleanu, Mircea (2017)
Jyväskylän ammattikorkeakoulu
2017
Creative Commons Attribution-NonCommercial-NoDerivs 1.0 Finland
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018092015277
https://urn.fi/URN:NBN:fi:amk-2018092015277
Tiivistelmä
The purpose of the research was to see if it is viable to use blogging and content marketing to boost the popularity of a company’s product, in this particular case the product was a cloud based application. The tasks and objectives were to create a blog, implement it to the official website of the company and create relevant content aimed at the target market that the start-up company was focused on through the blog.
The method used for this research is an action research. Pragmatism was assumed for the philosophical stance.
The findings of the research were relatively small, but indicate a concrete and positive change, underlining that blogging can be used by companies to boost their product’s awareness.
In conclusion, the results were found to be positive and in line with previous hypotheses. The blog was found to create real impact in the product’s awareness. However, the blog had to be a part of a larger digital marketing mechanism where social media was used as a content distribution platform.
The method used for this research is an action research. Pragmatism was assumed for the philosophical stance.
The findings of the research were relatively small, but indicate a concrete and positive change, underlining that blogging can be used by companies to boost their product’s awareness.
In conclusion, the results were found to be positive and in line with previous hypotheses. The blog was found to create real impact in the product’s awareness. However, the blog had to be a part of a larger digital marketing mechanism where social media was used as a content distribution platform.