PROSPECTS OF CULINARY BUSINESS IN BUTWAL
Bhandari, Madhav (2018)
Yrkeshögskolan Arcada
2018
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018092715473
https://urn.fi/URN:NBN:fi:amk-2018092715473
Tiivistelmä
The purpose of this thesis "Prospects of Culinary Business in Butwal" was to find the scope and potential of restaurant business in Butwal. The main objective of the thesis was firstly to explore the current status of culinary business and secondly to find out different factors affecting the flow of customers in restaurants in Butwal. The thesis is based on both the theoretical and research-based method. Number of books, internet sources and literature reviews are the part of theoretical framework. The study of books and literature are based upon consumer behavior, marketing and market analysis. The market research was con-ducted that included the perspective of both the customers and owners in Butwal. The re-search questions constructed are linked with the literature part and the actual survey.
A quantitative method was used by conducting a questionnaire survey of both customers and owners to gather the data. Questions related to personal preferences of customers and perspectives of owners like the type of menu preferred, expenditure behavior of customers, location and pricing, satisfaction and grading of health and sanitation were constructed. Owners of restaurants were asked about the business flow compared to past couple of years. The data was further analyzed and the factors affecting the satisfaction of customers based upon literature review and research questions are discussed and findings presented. From the survey it can be said that health and sanitation was the main factor affecting the customer satisfaction. Moreover, location of establishment, price of product and the lack of quality food and service are the other main factors.
From the market research, potential of opening a graded restaurant in Butwal is very good as the reputation of restaurants operated currently is very low. Butwal which is a major hotspot for national and international trade, a religious place 'Lumbini' and hundreds of companies is a prime place for a new opening. Thus, a graded restaurant that would mini-mize all the factors related to dissatisfaction of customers has a huge potential and future in Butwal.
A quantitative method was used by conducting a questionnaire survey of both customers and owners to gather the data. Questions related to personal preferences of customers and perspectives of owners like the type of menu preferred, expenditure behavior of customers, location and pricing, satisfaction and grading of health and sanitation were constructed. Owners of restaurants were asked about the business flow compared to past couple of years. The data was further analyzed and the factors affecting the satisfaction of customers based upon literature review and research questions are discussed and findings presented. From the survey it can be said that health and sanitation was the main factor affecting the customer satisfaction. Moreover, location of establishment, price of product and the lack of quality food and service are the other main factors.
From the market research, potential of opening a graded restaurant in Butwal is very good as the reputation of restaurants operated currently is very low. Butwal which is a major hotspot for national and international trade, a religious place 'Lumbini' and hundreds of companies is a prime place for a new opening. Thus, a graded restaurant that would mini-mize all the factors related to dissatisfaction of customers has a huge potential and future in Butwal.