Vegetarian market research in Southern Ho Chi Minh City : First step to open a vegetarian restaurant
To, Toan (2018)
To, Toan
Haaga-Helia ammattikorkeakoulu
2018
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018102016131
https://urn.fi/URN:NBN:fi:amk-2018102016131
Tiivistelmä
People are more and more aware of their health care, they go exercising more often, take healthy food, and avoid harmful intake such as sugar, red meat, processed food, etc. Vegetarian food is widely spoken as a healthy diet and eco-friendly. Vietnamese also goes with the trend, especially among the youth. There is already a good vegetarian community in Vietnam, especially Ho Chi Minh City. The market is growing, there are new vegetarian restaurants with good investment in design, theme, and food. They are still crowded, meaning that the offer can be low, especially in Southern area of Ho Chi Minh city, where the thesis focused on. The writer has been interested in the diet for 3 years, now he wants to join and explore the market. However, there is not much information about people diet habit in Vietnam, how they aware of vegetarian food and restaurants, as well as their favor in choosing eating place. Hence, this thesis aimed to research about the people’s behaviors in their diet as well as opinions on vegetarian in Southern Ho Chi Minh City. The target audience is office employees, as the thesis writer found some problems that he wants to solve.
The thesis was structured with 5 main parts. First thing first, all the information and background of this thesis in details. Then it comes to the theoretical chapter with related theories and information from books, organizations, or journals, etc. Third part is the research, containing 3 parts: Benchmarking vegetarian restaurants, including 1 restaurants observation; a Questionnaire survey among 142 office employees in Southern Ho Chi Minh City, mainly District 7 and Nha Be; and Result analysis. The number 5 chapter will conclude all the findings along with suggestions for the next step of opening the restaurant.
All the sources are listed at Reference Chapter, and the Questionnaire is shown at the Appendix 2.
The thesis was structured with 5 main parts. First thing first, all the information and background of this thesis in details. Then it comes to the theoretical chapter with related theories and information from books, organizations, or journals, etc. Third part is the research, containing 3 parts: Benchmarking vegetarian restaurants, including 1 restaurants observation; a Questionnaire survey among 142 office employees in Southern Ho Chi Minh City, mainly District 7 and Nha Be; and Result analysis. The number 5 chapter will conclude all the findings along with suggestions for the next step of opening the restaurant.
All the sources are listed at Reference Chapter, and the Questionnaire is shown at the Appendix 2.