Growth hacking and its potential in the development of start-ups

Abstract

In the entrepreneur society, the expenditure for advertisements always cost a certain amount in the budget of companies. However, when the digital era enhances our living condition, the way founders advertise and promote their business has been increased to higher level which will be more cost-effective. These new methods of marketing are known as growth hacking which helps start-ups conduct inexpensive ads or marketing campaigns based on its target audiences which then could be improved according to feedbacks of users.

The thesis is based on growth hacking theoretical and practical concepts that are collected from both theoretical and practical sources. Theoretical sides are based on academic sources whereas companies’ cases will be in assistance with practical ones.

Finally, the thesis concludes practical suggestions for implementation of stacking growth by representing useful tactics and potential tools for start-ups. Start-ups can exploit the potentials of growth hacking metrics as well as avoid their pitfalls in conducting promotional campaigns.