The process of rebranding a company identity
Myllysilta, Inka (2018)
Tampereen ammattikorkeakoulu
2018
Creative Commons Attribution-NonCommercial-NoDerivs 1.0 Suomi
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018110616747
https://urn.fi/URN:NBN:fi:amk-2018110616747
Tiivistelmä
The purpose of this thesis was to study what the most important aspects in brand identities and rebranding are and how to practice them efficiently. Different fundamentals used in creating a brand identity were examined. The influence that customers and clients can have on the rebranding process and the importance of the designers’ understanding of marketing were also evaluated. The goal was to examine the main points a designer needs to consider while rebranding.
Having a brand identity is essential for a company, as there are numerous companies from which customers can purchase services. Although marketing is one of the key elements of a successful company, a strong brand identity can help the company to stay consistent and credible to its customers through both how they communicate and how they look. If the brand identity is outdated or it does not appeal to the current customers, rebranding is a necessity. Rebranding enables the company to fix its past mistakes and it can give it a new chance to succeed or increase the already prosperous business.
After different branding methods and aspects are discussed, they are applied in a case study by creating a brand identity for an existing Finnish marketing company. The case study was made as a part of the thesis to understand rebranding better in practice and how clients and customers affect the process as well.
As a result, the author learned how a designer can benefit from using marketing techniques. The outcome of the case study is presented in a brand book that summarises the created brand identity. The results of the rebranding process are later discussed and evaluated in the thesis.
Having a brand identity is essential for a company, as there are numerous companies from which customers can purchase services. Although marketing is one of the key elements of a successful company, a strong brand identity can help the company to stay consistent and credible to its customers through both how they communicate and how they look. If the brand identity is outdated or it does not appeal to the current customers, rebranding is a necessity. Rebranding enables the company to fix its past mistakes and it can give it a new chance to succeed or increase the already prosperous business.
After different branding methods and aspects are discussed, they are applied in a case study by creating a brand identity for an existing Finnish marketing company. The case study was made as a part of the thesis to understand rebranding better in practice and how clients and customers affect the process as well.
As a result, the author learned how a designer can benefit from using marketing techniques. The outcome of the case study is presented in a brand book that summarises the created brand identity. The results of the rebranding process are later discussed and evaluated in the thesis.