Communication Strategy Plan for German Gym Chain
Bernad, Emilia (2018)
Tampereen ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018112618164
https://urn.fi/URN:NBN:fi:amk-2018112618164
Tiivistelmä
The objective of this work was to create a communication plan to German Gym Chain. Company has no previous communication plan so there was a need for clarified communication. The communication plan is focused on operative communication. The aim of this thesis was to create clear and exclusive plan but also abbreviate the communication chain.
Thesis is consisting a communication plan made for the gym chain and theoretical report part. Theoretical information for the plan was gathered from literature and professional articles. The part explored the outcomes and channels of internal communication. In addition it explains how external communication can affect for company’s brand, image and stakeholders. For the material were also conducted semi-structured inter views with eight key personnel of the company.
The thesis was delivered to the company in digital format. In a digital format the communication plan can be used as a concrete tool and can be updated regularly. One of the most important aspects of the plan is that it is easy to keep updated. Company’s intension is to update the communication plan regularly.
Thesis is consisting a communication plan made for the gym chain and theoretical report part. Theoretical information for the plan was gathered from literature and professional articles. The part explored the outcomes and channels of internal communication. In addition it explains how external communication can affect for company’s brand, image and stakeholders. For the material were also conducted semi-structured inter views with eight key personnel of the company.
The thesis was delivered to the company in digital format. In a digital format the communication plan can be used as a concrete tool and can be updated regularly. One of the most important aspects of the plan is that it is easy to keep updated. Company’s intension is to update the communication plan regularly.