DIgital Marketing Plan for Finn-Korkki

Abstract

Digital Marketing is a trend that has revolutionized marketing, changing it at some levels that were impossible to predict beforehand. The possibilities offered by technological advancements cannot be ignored by the companies inserted in the international markets, therefore. All the channels are valid ways to increase awareness and try to reach, in the most tailored and compelling way, all the possible customers for the company. This is a practical based thesis that has been commissioned by Finn-Korkki, a company that is inserted in the light metal packaging industry. Their aim with this project is to get to know in detail how they can increase their exposure through their website in the Spanish speaking markets and the implementation of a digital marketing plan, which includes the establishment of the most relevant social media channels that could work for the case company. The theoretical framework of this thesis has been compiled from online resources and literature. It provides a good overview of what digital marketing is, specifically inbound marketing, social media marketing, content marketing. For planning a strategy a SOSTAC digital marketing plan has been selected. Finally this work presents the development of the strategy including an inbuilt digital marketing plan especially tailored for the needs of Finn-Korkki, and provides the necessary guidelines for the implantation of these channels for a further marketing campaign