Haku
Viitteet 1-2 / 2
The possibilities of smarketing in accommodation business
(2019)
The purpose of the research was to explore the current state of the Sales and Marketing department in hotels in the era of digitalization while at the same time evaluating the possibilities of Smarketing in the accommodation ...
The use of strategic marketing to overcome changes and generate income as a small artist in the music industry
(2019)
The objective of this study was to research ways for small artists in the genre of rock and metal to adapt to changes with the use of a marketing strategy. To achieve that, the thesis aimed to create a marketing plan that ...