Hue, Da Nang, Hoi An – Unique Experience of Ancient Cultures
Tran, Tran; Nguyen, Hien (2018)
Haaga-Helia ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018120620394
https://urn.fi/URN:NBN:fi:amk-2018120620394
Tiivistelmä
The thesis’ goal is creating a special and competitive tour package related to culture perspective, which promotes the image of Vietnamese tourism. The project mainly targets people who are from 20-40 years old, living in Finland and having an interest in Vietnam.
The Central region of Vietnam is wealthy in heritage and history, which consists of four UNESCO World Heritage Sites. Famously known as the Cultural capital of Vietnam, Hue was a critical city of political impact during the Champa Empire. While Hoi An remained the most essential business center until the eighteenth century, Da Nang is a model city of modern time with an international connection to Asia and the Far East. Therefore, the area possesses a combination of past and present, which will create unique experiences for all visitors around the world.
The project’s theoretical framework consisted of two main parts of the literature review and product development process. Various theories were used to analyze tourism trends also customer behavior in Finland and Vietnam.
Additionally, understanding the relationship between culture and tourism is a critical task. The three cities, Hue, Da Nang, and Hoi An, were introduced as potential touristic cities with detail information and images.
Qualitative research method, in particular, the interview was chosen as a tool to collect suggestions of destinations, gastronomy, and special activities. Subsequently, all the insights acted as a foundation for designing a unique tour package. There were seven participants responded to the interview and gave useful information for developing and improving the product. Besides, the disadvantages of tourism development were also recognized during the research.
The itinerary and tour brochure were created and developed based on the outcome of the interview. The data revealed that culture experience is a trend in the tourism industry nowadays. As a result, the eight-day tour to three aforementioned destinations was created, which includes land transport, accommodation, meals, entrance tickets, verified-English speaking tour guide, and other listed activities.
The Central region of Vietnam is wealthy in heritage and history, which consists of four UNESCO World Heritage Sites. Famously known as the Cultural capital of Vietnam, Hue was a critical city of political impact during the Champa Empire. While Hoi An remained the most essential business center until the eighteenth century, Da Nang is a model city of modern time with an international connection to Asia and the Far East. Therefore, the area possesses a combination of past and present, which will create unique experiences for all visitors around the world.
The project’s theoretical framework consisted of two main parts of the literature review and product development process. Various theories were used to analyze tourism trends also customer behavior in Finland and Vietnam.
Additionally, understanding the relationship between culture and tourism is a critical task. The three cities, Hue, Da Nang, and Hoi An, were introduced as potential touristic cities with detail information and images.
Qualitative research method, in particular, the interview was chosen as a tool to collect suggestions of destinations, gastronomy, and special activities. Subsequently, all the insights acted as a foundation for designing a unique tour package. There were seven participants responded to the interview and gave useful information for developing and improving the product. Besides, the disadvantages of tourism development were also recognized during the research.
The itinerary and tour brochure were created and developed based on the outcome of the interview. The data revealed that culture experience is a trend in the tourism industry nowadays. As a result, the eight-day tour to three aforementioned destinations was created, which includes land transport, accommodation, meals, entrance tickets, verified-English speaking tour guide, and other listed activities.