Future challenges for global market
Sharif, Muhammad Kamran (2018)
Centria-ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018120720445
https://urn.fi/URN:NBN:fi:amk-2018120720445
Tiivistelmä
The aim of this report was to get awareness of business and its global perspectives. Business is no longer a local phenomenon or specified for a specific age group. Today’s entrepreneurs are exploring cross border opportunities after setting up local businesses. In this context businesses are facing dif-ferent types of problems as compared to local business setup. For businessmen, it is necessary to keep in mind the issues and atmosphere of the markets in global perspective.
The report provides general introduction of a business and how it goes globally. In global market, cur-rently faced challenges must be discussed. After coming over them we should think about future chal-lenges of global market. The world is changing rapidly, developing countries becoming developed nations and their markets are going from local to global. They are thinking about global market with targeting and segmentations and they also found success in these fields. These achievements are creat-ing new challenges for marketers who already are doing business globally.
It was a good try to find qualitative and quantitative material for describing the topic. Many authors presented definitions/theories about globalization, but it was very hectic to collect them in a short and described way.
The report provides general introduction of a business and how it goes globally. In global market, cur-rently faced challenges must be discussed. After coming over them we should think about future chal-lenges of global market. The world is changing rapidly, developing countries becoming developed nations and their markets are going from local to global. They are thinking about global market with targeting and segmentations and they also found success in these fields. These achievements are creat-ing new challenges for marketers who already are doing business globally.
It was a good try to find qualitative and quantitative material for describing the topic. Many authors presented definitions/theories about globalization, but it was very hectic to collect them in a short and described way.