Creating and Testing a Business Model for Online Travel Package Comparison Website
Aizpurietis, Janis (2018)
Haaga-Helia ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018121121002
https://urn.fi/URN:NBN:fi:amk-2018121121002
Tiivistelmä
The business environment and business model creation have always been a fascinating process. As it usually starts from just an idea, it can eventually become a million-dollar company. Therefore, as many businesses have started to change their business strategies and started to sell their products and services online, the author has realised the upcoming trend of price comparison websites. These websites have also become a popular tool among travellers. Either it is the flight or hotel offer comparison, people like to see all products from all companies at the same place and at the same time.
This product-based thesis intends to understand the ways of business model creation from scratch. The theoretical framework of this research includes business model canvas template, which explains the business model creation processes comprehensively. In addition, the project planning process shows the implementation of the business model, its design and the final business model deliverable.
Moreover, the testing of the business model value proposition is included in this research. This study has been created in a quantitative and qualitative manner in order to gain more profound insights from potential customers and key business partners. Even more, the interview research adds the technologic aspects that the author needs to take into consideration when the implementation of his business model will take place in actual business.
The final product of this product-based thesis is a business model for an online travel package comparison website. Therefore, the testing of value proposition adds meaningful information about the business model from various sources.
The results of this product-based thesis have shown that e-commerce business models have good potential to become a successful business in the future. Although, the authors business model needs improvements in strategy, development and key partner attraction.
This product-based thesis intends to understand the ways of business model creation from scratch. The theoretical framework of this research includes business model canvas template, which explains the business model creation processes comprehensively. In addition, the project planning process shows the implementation of the business model, its design and the final business model deliverable.
Moreover, the testing of the business model value proposition is included in this research. This study has been created in a quantitative and qualitative manner in order to gain more profound insights from potential customers and key business partners. Even more, the interview research adds the technologic aspects that the author needs to take into consideration when the implementation of his business model will take place in actual business.
The final product of this product-based thesis is a business model for an online travel package comparison website. Therefore, the testing of value proposition adds meaningful information about the business model from various sources.
The results of this product-based thesis have shown that e-commerce business models have good potential to become a successful business in the future. Although, the authors business model needs improvements in strategy, development and key partner attraction.