Benefits of utilising Agile Scrum Management in Web Development projects : A case study at Mirum Agency

Abstract

The purpose of this case study was to explore and discuss the effects that Agile Scrum project management methodology has on different aspects of web development projects. In order to find these advantages and possible disadvantages, qualitative research method was used. With the support of secondary sources, such as academic and literary review, a series of interviews with key employees at Mirum Agency were conducted to answer the research questions. With the focus on different aspects, from primary and secondary re-search alike, such as profitability, client satisfaction, development team’s pleasantness with workflow, it was found that agile scrum approach brings the most advantages, in comparison to disadvantages. Although waterfall project management methodology is still quite popular, scrum begins to be the main methodology for software development projects. However, in comparison to literary sources, primary research brought up a hybrid approach for project management. A wagile, being waterfall and agile, consisting of scrum and Kanban, is one of the most versatile project management methodology to be used. Hybrid approach is the most advantageous when pure applications of project management methodologies lack or start hitting a blocker, it is entirely possible to switch out the necessary tools, in order to find a solution to the problem that a project is currently experiencing. Moreover, no single project management methodology should be used on its own. The best and most beneficial way is to use these methodologies as tools. Tools that can be used specifically as they are required, as per project requirement, on client or vendor side alike. Also, scrum heavy approach used in conjunction with Kanban and waterfall turned out to satisfy the clients the most, leading to increased profitability due to client retention. IT was also the most beneficial for the development team due to clear communication from both sides and possibility to dictate the work estimates. All in all, the use of methodologies as the right tools for the right job is the best approach to get the most value for client and vendor side alike.