The Primary study of cruise tourism in Guangzhou among young people

Abstract

Cruisetourism is adevelope rapidlyindustryinChina, and Chinawill be thesecondlargest cruisemarketafter theUnitedStatesin thefuture. Also Guangdongis theepitomeof China'seconomy. At thesametime,youth will be themainforceof consumptionin the future,sothispaper discussesthecurrent situationof young people'sawarenessof cruise tourism inGuangzhou. Themainaim of thethesiswas tofindout thepsychologicalcognitive processwhen young peoplechosecruisetourism andwhat is the biggest challenge cruise tourism maybe faced. The methods of the study used questionnaire to collect the data which based on online submission.Then the study summarized the Guangzhou residents’ cruisecognition and thefactorslimited to make purchase decisions. Itis concluded that young peopleages from 18 to 25have great interests in cruisetourism, and this group of people will become the main force for the economic development of cruisetourism in Guangzhou. But this group is often harder to please. According to the personality characteristics of this age group, this paper puts forward some suggestions for the improvement of cruise tourism in Guangzhou