E-commerce of Handicraft
Jaiswal, Bimal (2018)
Jyväskylän ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018121822209
https://urn.fi/URN:NBN:fi:amk-2018121822209
Tiivistelmä
The thesis is done for the startup South Asian Handicraft. South Asian Handicraft is an e-commerce business, sells handicraft manufactured in South Asian at affordable price globally.
The objectives of the thesis was to make a successful ecommerce of handicraft that were manufacture in South Asia.
The first research was done with foreigner, who have been to Nepal and have used Nepalese Handicraft, to understand about their attitude and behavior about handicraft. The second research was with Nepalese people to understand their online buying behaviors. The third research was also conducted with craftsman/artist to understand their desire to sell online.
Both Descriptive and explorative Research design are used to get the objective and to answer questions of the thesis. Survey and Interview method are used to collect data.
It’s a good decision for young people to become an entrepreneur in handicraft industry and serve millions of people involved in it. Business model which sells handicraft of craftsman without owning it, is feasible. Content marketing is most effective marketing method to reach potential customer and increase customer turnover. The amount of investment needed is 5000 euros. Airways is used for delivery to foreign customer and “Cash on delivery” for Nepalese customer.
The objectives of the thesis was to make a successful ecommerce of handicraft that were manufacture in South Asia.
The first research was done with foreigner, who have been to Nepal and have used Nepalese Handicraft, to understand about their attitude and behavior about handicraft. The second research was with Nepalese people to understand their online buying behaviors. The third research was also conducted with craftsman/artist to understand their desire to sell online.
Both Descriptive and explorative Research design are used to get the objective and to answer questions of the thesis. Survey and Interview method are used to collect data.
It’s a good decision for young people to become an entrepreneur in handicraft industry and serve millions of people involved in it. Business model which sells handicraft of craftsman without owning it, is feasible. Content marketing is most effective marketing method to reach potential customer and increase customer turnover. The amount of investment needed is 5000 euros. Airways is used for delivery to foreign customer and “Cash on delivery” for Nepalese customer.