Market Potential of Frankincense Gum for Rahan Trading L.L.C
Muse, Osman (2018)
Muse, Osman
Haaga-Helia ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201901081120
https://urn.fi/URN:NBN:fi:amk-201901081120
Tiivistelmä
This thesis is commissioned by Rahan Trading, a company that is engaged in the production and trade of frankincense in North-Eastern Somalia. Rahan Trading L.L.C. is a limited company located in the North-Eastern city of Bosaso, Somali. The company was founded in 2010 and was officially register in the company’s registry in 2015. It is engaged in the trade and processing of Frank-incense resin/gum. The founders of the company are also owners of frankincense trees who gathered with a common interest to develop and modernize the production and trade of frankincense.
The objective of this research is to provide Rahan Trading L.L.C. comprehensive information on market potential of frankincense and market entry modes that are suitable for exporting to the international markets. The provided information will help the case company make the right strategic decision in entering international markets. The research follows key concepts of internationalization through exporting, entry modes and pricing strategies. The main focus is on market entry modes for a company aiming to export.
The objective of this research is to provide Rahan Trading L.L.C. comprehensive information on market potential of frankincense and market entry modes that are suitable for exporting to the international markets. The provided information will help the case company make the right strategic decision in entering international markets. The research follows key concepts of internationalization through exporting, entry modes and pricing strategies. The main focus is on market entry modes for a company aiming to export.