Internal commucation issues in a multinational company: Logonet Group
Erkkilä, Linda (2010)
Erkkilä, Linda
Tampereen ammattikorkeakoulu
2010
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2010060411502
https://urn.fi/URN:NBN:fi:amk-2010060411502
Tiivistelmä
Multinational companies face many problems while operating with employees who work in multiple countries. One much studied subject are the cultural differences among multinational team members. This Bachelor’s Thesis was written as a case study approach to Logonet Group. Logonet Group’s services include contract design and manufacturing, promotional merchandise collections, work wear design and manufacturing, and emblem and patch manufacturing. The topic for this study arose while the researcher was interning in the US office. She noticed some internal communication issues that were affecting the company’s performance. After speaking with people in the case company’s head office, the researcher was able to focus on the subject of communication problems. The main purpose of this thesis was to assist the management of Logonet Group in understanding why communication problems in the company were occurring. The researcher introduces theory that is primarily focused on communication problems that global virtual teams often face. An emphasis is placed on Cultural Dimensions by Geert Hofstede and a cultural study by the consulting firm Benna Oy. The empirical data for this thesis was gathered through qualitative and quantitative research obtained via a survey which was conducted for all Logonet Group’s office workers. Through the survey, the office workers assessed the current internal communication flow and problems, and they offered their opinions and suggestions for improving the communication process. The results of the survey were analyzed based upon literature that is explored in the theoretical part of the thesis. After an analysis of the survey, the researcher offers suggestions which the case company can use for their purposes to the extent to which they deem necessary.