"Dang, Huynh Hai Nghi" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)
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Live Brand Experience in City Branding context : Case study: #HelsinkiSecret Residence campaign
Dang, Huynh Hai Nghi (Jyväskylän ammattikorkeakoulu, 2016)The aim of this thesis is to describe the relevant impact of live brand experience and blogging within the branding of Helsinki city. In order to achieve this aim, the author first did literature review for theoretical ...