"Zhong, Yi" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)
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Strategic Marketing Management Process of Amway Corporation
Zhong, Yi (Satakunnan ammattikorkeakoulu, 2011)The purpose of this thesis was analyzing case company- Amway Corporation‟s stra-tegic marketing management process focusing on Chinese market. Amway Corpora-tion is the largest direct selling company around the world. An ...