Haku
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Digital Humanism Combines Rhetoric and Modern Marketing
(University of Applied Sciences Upper Austria, 2015)
In this paper I propose that there is a similarity between the rhetoric theory by Aristotle and modern marketing communication. Aristotle formulated the art of rhetoric into three simple devices: logos, pathos, and ethos. ...
It Is All About Colour – How to Use Colours in Marketing Education
(Gruppo del Colore – Associazione Italiana Colore, 2020)
Although colours are very much present in the interior decorating of cafeterias, their effect on buying behaviour is not straightforward. The target of this study was to explore the impact the changing of the main colouring ...