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Using Service Logic Business Model Canvas in Lean Service Development
(Naples Forum on Service, 2015)
Purpose. The purpose of this paper is to propose an approach for using Service Logic Business Model Canvas in the lean service development, and visa versa. So far, the literature on business logics for service or business ...
Rethinking value proposition tools for living labs
(Naples Forum on Service, 2015)
Purpose: This paper considers how well the living lab approach and recent theoretical developments around the concept of value are incorporated into three managerial tools for creating value propositions.
Approach: Using ...