Haku
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Hur konsumerar 15-åringar medieinnehåll? : Målgruppsundersökning på uppdrag av Svenska Yle
(2019)
Detta arbete är en målgruppsundersökning gjord på uppdrag av redaktionen för Svenska Yles nya programhelhet som riktas till 13–16-åringar. Programhelheten har arbetstiteln ”Teen” och kommer med sin lansering hösten 2019 ...
Influencing millennials: Key components for an effective influencer marketing campaign
(2019)
In the past few years the employment of social media influencers has become an increasingly popular advertising strategy for brands looking for product promotion, especially when targeting younger demographics. Previous ...
Way to an Engaging Brand Post: Case Study Savanni.com Facebook Brand Page
(2019)
In this world of growing social media usage, companies need to adopt social media strategies to create relationships with consumers. This study aims to investigate what features of brand posts enhance engagement on Facebook ...
Social media plan for Quy Nhon city
(2019)
This thesis looks into the case of Quy Nhon city, a small coastal city in the central of Vietnam. Despite several attractions and raw nature beauties, plus the richness in culture and local cuisine, the city still struggles ...
Influencer Marketing on Instagram – The perspective of young consumers towards beauty industry using influencers as a marketing strategy
(2019)
In recent years, technology has developed rapidly, and digitalization has changed the marketing world. Social media has become the new leading marketing tool and companies use it through influencers to market their brand ...
Consumer online shopping behavior affected by influencer marketing - with a focus on sustainability
(2019)
The purpose of this case study is to gain knowledge about the clothing business online and how the influencer marketing affects consumers’ online shopping behavior and purchase decisions. How the marketing methods that ...
Promoting Destination Brands on Instagram: Lessons from Visit Finland.
(2019)
This study aims to illustrate how Destination Marketing Organizations can use Instagram for destination branding purposes. It focuses on Visit Finland’s Instagram activity in order to explore the different approaches in ...
Event Promotion: An Analysis of DOSE Social Media Marketing Campaigns
(2019)
In the era of continuous growth and evolution of information technologies, the world of business faced numerous changes. The companies try different platforms, channels or strategies in order to promote a brand, product ...
Simulation of social media networks with agent-based modeling: The research and evaluation of using Netlogo, an agent-based modeling software
(2019)
I dagens samhälle sker många av våra sociala interaktioner på nätet och i stora mängder, då vi kan umgås eller interagera med hundratals, om inte tusentals “vänner” under korta tidsperioder. Vi kan fråga oss om detta är ...