Haku
Viitteet 1-1 / 1
Word-of-Mouth influence in prescription medication : Case: PrEP (Pre-Exposure Prophylaxis) – HIV prevention medication
(Yrkeshögskolan Arcada, 2017)
This research aims to sheds lights on identifying the key characteristics of word-of-mouth (WOM) influence in the recommendation of PrEP and scrutinizes their impact of PrEP recommendation on PrEP users´ perceived influence. ...