Charting Value Creation Opportunities with IoT for a Modern Competitive Sports Center
Suni, Elina (2019)
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201903143064
https://urn.fi/URN:NBN:fi:amk-201903143064
Tiivistelmä
The era of the fourth industrial revolution is here, and it affects all of us. The widespread of the internet has enabled the networking of physical devices, the internet of things (IoT). Health and wellness are megatrends and valued more than physical goods by consumers.
The aim of the study was to chart the value creation opportunities that exist for IoT in a modern competitive sports center environment. Another aim was to understand the success factors and challenges when applying IoT in the chosen environment. The qualitative research method with an exploratory and inductive approach was chosen for the study. The empirical data was collected through six semi-structured expert interviews.
According to the results, the added value that the data gained by using IoT solutions can offer is vital. Utilizing the data by analysis and mining is crucial. IoT solutions should be offered as a service to obtain continuous cash flow and customer loyalty. Understanding the value that lies in the infrastructure of the sports center offers considerable money saving opportunities by energy optimization. In order to succeed in gaining added value, a customer centered approach and smooth processes between functions and operators should be in the core. If the customer needs are not clear, challenges occur, and IoT solution may end up dormant.
The area of research is novel, emerging and of great current interest. Multidisciplinary research brings insight, practical implications and ideas for further research to various operators in business, technology, sports and health. The research helps to understand the added value opportunities, what it takes to succeed or what may cause challenges when applying IoT in the chosen or similar environment.
The aim of the study was to chart the value creation opportunities that exist for IoT in a modern competitive sports center environment. Another aim was to understand the success factors and challenges when applying IoT in the chosen environment. The qualitative research method with an exploratory and inductive approach was chosen for the study. The empirical data was collected through six semi-structured expert interviews.
According to the results, the added value that the data gained by using IoT solutions can offer is vital. Utilizing the data by analysis and mining is crucial. IoT solutions should be offered as a service to obtain continuous cash flow and customer loyalty. Understanding the value that lies in the infrastructure of the sports center offers considerable money saving opportunities by energy optimization. In order to succeed in gaining added value, a customer centered approach and smooth processes between functions and operators should be in the core. If the customer needs are not clear, challenges occur, and IoT solution may end up dormant.
The area of research is novel, emerging and of great current interest. Multidisciplinary research brings insight, practical implications and ideas for further research to various operators in business, technology, sports and health. The research helps to understand the added value opportunities, what it takes to succeed or what may cause challenges when applying IoT in the chosen or similar environment.