Personal branding in global business
Nguyen, Thao (2019)
2019
Kaikki oikeudet pidätetään
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201903143111
https://urn.fi/URN:NBN:fi:amk-201903143111
Tiivistelmä
The research topic was personal branding, how to create one and manage it on social networks. The aim of this thesis was to bring out the real meaning of brand and especially personal brand. Extraordinary individuals such as David Beckham and Kylie Jenner were mentioned on how their brands have been used so successfully. It also aimed to show the effect of social media on personal branding.
The data was collected by using different techniques and analytical methods in a non-standardised way, both primary and secondary sources are used in this thesis to collect data. Research methods included a thorough study from the book Job Searching with Social Media for Dummies by Joshua Waldman (2013) and some other sources specializing in personal branding. Theories were used to clarify what goes into a personal brand and how to build one's brand based on the basics.
The findings of the thesis showed that personal brands are quite easily created but the success measure based on the personal values, visions and competences. The process of creating a personal brand should be considered and conducted by every individual, both private and public ones.
The data was collected by using different techniques and analytical methods in a non-standardised way, both primary and secondary sources are used in this thesis to collect data. Research methods included a thorough study from the book Job Searching with Social Media for Dummies by Joshua Waldman (2013) and some other sources specializing in personal branding. Theories were used to clarify what goes into a personal brand and how to build one's brand based on the basics.
The findings of the thesis showed that personal brands are quite easily created but the success measure based on the personal values, visions and competences. The process of creating a personal brand should be considered and conducted by every individual, both private and public ones.