Monitoring competitors' prices and developing price recommendations : Case Ruukki Rus Building season 2010
Miroshnichenko, Olga (2010)
Jyväskylän ammattikorkeakoulu
2010
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2010060911825
https://urn.fi/URN:NBN:fi:amk-2010060911825
Tiivistelmä
Developing a pricing strategy is one of the most strategically important decisions that a company has to make to compete on the market successfully. It becomes an especially hot issue when a new building season is about to start. By reviewing and adjusting its pricing strategy Ruukki Rus will be able to become more profitable in upcoming building season.
The aim of this thesis is to find out the price level that will generate the highest profits. Another purpose of the research is to create competitors’ database so that further monitoring processes could be based on it. Even before starting the research it was clear that its outcome was going to be valuable for the company.
In this research both primary and secondary sources of information were used. Sending the requirement specification to the competitors, receiving commercial offers from them and having interviews with industry experts were a part of primary data collection. Secondary data was used to gather information concerning competitors and market conditions.
Calculations of the recommended price brought me to the conclusion that Ruukki Rus has flexibility in deciding price position for upcoming building season as profits at different prices are rather significant. Besides, the research results showed that suggested price could be quite attractive to the customers.
The aim of this thesis is to find out the price level that will generate the highest profits. Another purpose of the research is to create competitors’ database so that further monitoring processes could be based on it. Even before starting the research it was clear that its outcome was going to be valuable for the company.
In this research both primary and secondary sources of information were used. Sending the requirement specification to the competitors, receiving commercial offers from them and having interviews with industry experts were a part of primary data collection. Secondary data was used to gather information concerning competitors and market conditions.
Calculations of the recommended price brought me to the conclusion that Ruukki Rus has flexibility in deciding price position for upcoming building season as profits at different prices are rather significant. Besides, the research results showed that suggested price could be quite attractive to the customers.