Marketing as a key element in marketing strategy
Imerlishvili, Georgii (2018)
2018
Kaikki oikeudet pidätetään
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201904014116
https://urn.fi/URN:NBN:fi:amk-201904014116
Tiivistelmä
The aim of this the thesis was to show the importance of digital marketing instrument in global marketing strategy. It was very important to discuss the main topics and identify key elements of digital marketing strategy.
Digital marketing research gives a clear point of how digital marketing works and why online marketing is a very hard area to learn. The aim was to show a clear understanding of how digital marketing works and what are the main elements of digital marketing. In the modern world people pay more and more attention to online marketing and during the presentation, I saw a real interest of first-year students.
Speaking about principal results, there were some main principals’ results that I had the aim to show. Firstly, it is a clear picture of the importance of digital marketing, without this element it is impossible to understand other points of digital marketing. Digital marketing is the future of marketing, people live in the modern world, in a new era of technologies. Mostly everything can be done by online. People do not pay attention to magazines and other traditional marketing instruments.
Speaking about the interview that was held in Creamedia, it was a great experience which gave a lot of useful information about how digital marketing in Finland works. People are so interested in digital marketing and for marketer it is important to learn and develop online marketing skills.
Digital marketing research gives a clear point of how digital marketing works and why online marketing is a very hard area to learn. The aim was to show a clear understanding of how digital marketing works and what are the main elements of digital marketing. In the modern world people pay more and more attention to online marketing and during the presentation, I saw a real interest of first-year students.
Speaking about principal results, there were some main principals’ results that I had the aim to show. Firstly, it is a clear picture of the importance of digital marketing, without this element it is impossible to understand other points of digital marketing. Digital marketing is the future of marketing, people live in the modern world, in a new era of technologies. Mostly everything can be done by online. People do not pay attention to magazines and other traditional marketing instruments.
Speaking about the interview that was held in Creamedia, it was a great experience which gave a lot of useful information about how digital marketing in Finland works. People are so interested in digital marketing and for marketer it is important to learn and develop online marketing skills.