Facebook as a marketing tool : Building a Facebook page for a company
Björkman-Brunell, Daniela (2019)
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201904124918
https://urn.fi/URN:NBN:fi:amk-201904124918
Tiivistelmä
The thesis main aim is social media marketing and the project is to create a Facebook page for a company that has no previous social media channels. The introduction presents the thesis, the company and how the thesis is built.
The theory part consists of one theory part with marketing and one theory part with the social media channels and their marketing.
The practical part shows in a creative way how the Facebook page was made, how the pre-work was done, how the page was kept alive and what the future looks like. There are print screens made of the page in order to make the thesis fun to read.
The final part is a part consisting of a conclusion of the thesis.
The theory part consists of one theory part with marketing and one theory part with the social media channels and their marketing.
The practical part shows in a creative way how the Facebook page was made, how the pre-work was done, how the page was kept alive and what the future looks like. There are print screens made of the page in order to make the thesis fun to read.
The final part is a part consisting of a conclusion of the thesis.