Improving Investment Decisions Using Behavioural Finance Theory
Ivanov, Valerii (2019)
Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-201904165447
http://urn.fi/URN:NBN:fi:amk-201904165447
Tiivistelmä
This is a research-oriented thesis that focuses on behavioural finance theory and how it may be tied with the venture capital (VC) investment field in Finland. Behavioural finance theory explains how the psychological factors often affect our decision-making and can lead to irrational financial behaviour. These theories will be tied with the venture capital investment field, with the process of how investors assess startups and choose which companies they would want to invest in.
There is little secondary information on how behavioural factors may affect investment decisions in the VC sector. So, the research will be focused on getting this information through conducting several interviews and discussing it with investors directly. This can be linked to the real investor work-life practices and real decision-making that investors go through when assessing a startup.
The thesis is divided into six parts. First, the theoretical framework introduces behavioural finance theories and the VC field in Finland. Then, the research design is explained: how the interviews were conducted and how to ensure research validity and reliability. Finally, the interview results are explained and outlined in the discussion section.
There is little secondary information on how behavioural factors may affect investment decisions in the VC sector. So, the research will be focused on getting this information through conducting several interviews and discussing it with investors directly. This can be linked to the real investor work-life practices and real decision-making that investors go through when assessing a startup.
The thesis is divided into six parts. First, the theoretical framework introduces behavioural finance theories and the VC field in Finland. Then, the research design is explained: how the interviews were conducted and how to ensure research validity and reliability. Finally, the interview results are explained and outlined in the discussion section.