Promotion tools in the tourism industry : case study: Tourism promotion in Troyes and Turku through Instagram
Motté, Julia (2019)
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201904306820
https://urn.fi/URN:NBN:fi:amk-201904306820
Tiivistelmä
Some people might say that the tourism industry is at its highest point with a total of 1.24 billion of tourists in 2016 in the whole world. However, thanks to many technologies advances and a stability of the prices, we can expect from that industry a stable growth and development.
Social media platforms are part of our lives: whether to give news to our family, talk to our friends, organize an event or just scroll through the feed of Facebook, Instagram or YouTube. It has such an impact on our life that brands started to use those to touch a larger audience and therefore maximize the profits. However, we can ask ourselves how that is conducted and what is the true influence on the audience.
The aim of that study is to conduct an analysis of the Instagram accounts of two chosen cities (Troyes and Turku) and compare them to observe how the tourism offices of these towns are trying to attract potential tourists. We will be able to obtain reliable information that will allow us to determine the importance of social media platforms in the tourism promotion nowadays.
Social media platforms are part of our lives: whether to give news to our family, talk to our friends, organize an event or just scroll through the feed of Facebook, Instagram or YouTube. It has such an impact on our life that brands started to use those to touch a larger audience and therefore maximize the profits. However, we can ask ourselves how that is conducted and what is the true influence on the audience.
The aim of that study is to conduct an analysis of the Instagram accounts of two chosen cities (Troyes and Turku) and compare them to observe how the tourism offices of these towns are trying to attract potential tourists. We will be able to obtain reliable information that will allow us to determine the importance of social media platforms in the tourism promotion nowadays.