INTERNATIONALIZATION PROCESS: STRATEGY AND MODES FOR ENTERING IN THE ITALIAN MARKET Case: Metener Oy
Ruscio, Paolo (2010)
Jyväskylän ammattikorkeakoulu
2010
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2010061712344
https://urn.fi/URN:NBN:fi:amk-2010061712344
Tiivistelmä
The target of this Bachelors thesis developed on behalf of Metener Oy, is to make a clear point of view of
the Italian Biogas market and to outline the better strategy to approach it. The company is a Finnish SME
that operates as designer and developer of high tech biogas equipments. The basis of this research is the
desire of the company to expand its presence out of the national boundary and in particular to see the
possibilities that the Italian market offers. Important for the company is to gain information about the
actual situation of the biogas market, regulations, trends, potential and future possible metamorphosis
of it. Also important is the entry modes analysis, including as well as demand drivers and cultural
perception that affect the entry modes itself. The entry modes and strategy advised, wants to help the
company in the choice of the best strategy to pursue.
The data used in this research came from primary and secondary data, and qualitative and quantitative
data. Secondary data derive mainly from Literature and Internet research. The quantitative data taken in
consideration are drawn up by organizations and companies that collaborate with the Italian
government, participate in European international projects and are recognized at international level.
Qualitative data are also used and the main way to gather that information was the use of e-mails with
expert and key person already acquainted of the Italian biogas market.
The results of the research showed the potential of the biogas market in Italy, as well as the strategy to
follow in the short time to enter and get familiarity with it. Possible entry modes and advise about the
desirable ones also were mentioned. The nature of the product makes this work usable also for other
countries or markets than Italy.
the Italian Biogas market and to outline the better strategy to approach it. The company is a Finnish SME
that operates as designer and developer of high tech biogas equipments. The basis of this research is the
desire of the company to expand its presence out of the national boundary and in particular to see the
possibilities that the Italian market offers. Important for the company is to gain information about the
actual situation of the biogas market, regulations, trends, potential and future possible metamorphosis
of it. Also important is the entry modes analysis, including as well as demand drivers and cultural
perception that affect the entry modes itself. The entry modes and strategy advised, wants to help the
company in the choice of the best strategy to pursue.
The data used in this research came from primary and secondary data, and qualitative and quantitative
data. Secondary data derive mainly from Literature and Internet research. The quantitative data taken in
consideration are drawn up by organizations and companies that collaborate with the Italian
government, participate in European international projects and are recognized at international level.
Qualitative data are also used and the main way to gather that information was the use of e-mails with
expert and key person already acquainted of the Italian biogas market.
The results of the research showed the potential of the biogas market in Italy, as well as the strategy to
follow in the short time to enter and get familiarity with it. Possible entry modes and advise about the
desirable ones also were mentioned. The nature of the product makes this work usable also for other
countries or markets than Italy.