Business plan for a Korean cosmetic products webstore based in Finland
Nguyen, Thu (2019)
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201905149592
https://urn.fi/URN:NBN:fi:amk-201905149592
Tiivistelmä
The thesis focuses on assessing the possibility to establish a South Korean cosmetic product webstore based in Finland and finding out the necessary components of the business plan for it. The study provides knowledge and information related to creating an e-commerce business in Finland and insightful details related to business plans for a start-up company.
The theoretical framework includes understanding about entrepreneurship and how an entrepreneur acts, behaves and needs in order to start up a business. Additionally, Finnish start-up conditions are being discussed and described in order to see the challenges and opportunities. It also provides the knowledge concerning the detailed elements of a concrete business plan.
The empirical section provides the results from a study conducted by the author using mixed method. The study’s aim was to find out consumers’ attitudes towards South Korean cosmetic products and their purchasing patterns. The section also includes the detailed business plan for the webstore.
Through the findings and analyses, it is feasible to establish the business idea in real life based on the different aspects of the business environment. In order to overcome the challenges, it is essential to conduct a proper plan with careful considerations and calculations.
The theoretical framework includes understanding about entrepreneurship and how an entrepreneur acts, behaves and needs in order to start up a business. Additionally, Finnish start-up conditions are being discussed and described in order to see the challenges and opportunities. It also provides the knowledge concerning the detailed elements of a concrete business plan.
The empirical section provides the results from a study conducted by the author using mixed method. The study’s aim was to find out consumers’ attitudes towards South Korean cosmetic products and their purchasing patterns. The section also includes the detailed business plan for the webstore.
Through the findings and analyses, it is feasible to establish the business idea in real life based on the different aspects of the business environment. In order to overcome the challenges, it is essential to conduct a proper plan with careful considerations and calculations.