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The urban Prosumer in Finland – a path to Sustainability

Jessen-Hannula, Jörn (2019)

 
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The urban Prosumer in Finland – a path to Sustainability (Jessen-Hannula, 2019) (1.839Mt)
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Jessen-Hannula, Jörn
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019051710415
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The aim of this study was to enquire information and to analyse how an urban prosumer and prosuming in general can support the path towards sustainability in Finland and in the Global North. What are the reasons for prosuming and what are the obstacles for a prosumer, and how to overcome them?

The research method was narrative enquiry and analysis, using semi-structured interviews to enquire information and use transcripts to analyse narratives told by prosumers. The narratives were enquired by face-to-face interviews, video interviews constructed by others and author’s own experience. The theory part consists of material gathered from books, scientific journals and reports, videos and the Internet.

This study found constraints of sustainability and derived solutions from them to conclude that prosuming supports sustainability and can be applied almost instantly. The main reasons for prosuming on individual level were health, overall well-being and saving money and time. The main obstacles were lack of time and difficulties to change habits. These obstacles could be overcome by will-power and by building prosumer activities into enjoyable routines.

The interplay of the studied prosumer activities, namely nutrition, repair and mobility together with housing should be researched further as well as how to persuade high-income earners to consume less.
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