Growth Hacking and AAARR Funnel Implementation for a SaaS company
Le, Tuan (2019)
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Cloud computing technology and SaaS are not brand new any longer. However, there are hinderances in terms of marketing towards this type of service that is expected to grow drastically by year 2020. Growth hacking is, on the other hand, a new methods of marketing which can help SaaS companies to overcome and utilize their resources as much as possible at every point of the customer journey. This thesis is based on theory regarding growth hacking funnel and practical knowledge that are gathered from primary and secondary data resources. Challenges for a SaaS business would be addressed. This thesis suggests on how practically a SaaS company ought to implement their AAARR funnel with a concrete example of Netflix tactics.