Plan for profitable entry to the Swedish market by a Finnish startup company
Lillqvist, Johanna (2019)
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Many Finnish companies are looking to expand internationally. Most of them seek out close market as their first step to internationalize their business. Sweden is an attractive market for many Finnish companies.The thesis outlines the theoretical basis for internationalization, and presents the project management method, followed by the practical testing of hypothesis using a cyclical approach for improvement known as the Plan Do Check Act (PDCA) method. The outcome of the project is an implementable action plan for a startup company operating in the software as a service business to enter Sweden.The actions taken during the PDCA cycles are based on the profitability of the ventures, and the calculations are made to ensure a successful and cost-effective entry to Sweden. Based on the project outcome, the company has decided to postpone the entry until sufficient resources have been acquired. The labor costs of accessing a new market are higher than initially estimated and the company has decided to use limited resources for other purposes until further notice.This thesis functions as a good source of information for any small company looking to expand to Sweden from Finland, highlighting the cost-benefit point of view of international ventures. The action plan is implementable and usable in any born global venture and can be modified to fit the market and industry needs.