Social Media Marketing of Filmmaking and Photography Online Influencers Worldwide
Kontinen, Anastasia (2019)
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019052913181
https://urn.fi/URN:NBN:fi:amk-2019052913181
Tiivistelmä
The research of this thesis is focuses on Social Media marketing of filmmaking and photography online influencers. It attempts to understand how particular group of influencers can improve their success on Social Media.
The goal of this research is; first, discover what is success for filmmaking and photography online influencers; second, what are their challenges on Social Media; third, how improve their success; forth, find key to successful Social Media marketing of filmmaking and photography online influencers. All of that, in the scope of YouTube and Instagram.
The research is implemented through hypothetico-deductive reasoning, using systems analysis method. For data collection methods are used case studies and questionnaire. For analysis are used statistical correlation and percentage analysis. For data interpretation is used qualitatively descriptive context.
Results of the research are; first, success on Social Media for filmmaking and photography online influencers is constant growth of a loyal target audience, as well as partnering with brands; second, a main challenge of influencers is not being able to build audience; third, the best way to improve success on Social Media is by facilitating case by case analysis; forth, there are general guidelines, which are: having humour in the content, having advices in the content, having longer videos for higher views, being an object on the Instagram photos, and asking questions in the comment area, will increase audience engagement and potential growth. The research is concluded by giving recommendation for further development and discussing the reliability of the study.
The goal of this research is; first, discover what is success for filmmaking and photography online influencers; second, what are their challenges on Social Media; third, how improve their success; forth, find key to successful Social Media marketing of filmmaking and photography online influencers. All of that, in the scope of YouTube and Instagram.
The research is implemented through hypothetico-deductive reasoning, using systems analysis method. For data collection methods are used case studies and questionnaire. For analysis are used statistical correlation and percentage analysis. For data interpretation is used qualitatively descriptive context.
Results of the research are; first, success on Social Media for filmmaking and photography online influencers is constant growth of a loyal target audience, as well as partnering with brands; second, a main challenge of influencers is not being able to build audience; third, the best way to improve success on Social Media is by facilitating case by case analysis; forth, there are general guidelines, which are: having humour in the content, having advices in the content, having longer videos for higher views, being an object on the Instagram photos, and asking questions in the comment area, will increase audience engagement and potential growth. The research is concluded by giving recommendation for further development and discussing the reliability of the study.