How video content changes fashion blog as a medium
Tokola, Ida (2019)
2019
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https://urn.fi/URN:NBN:fi:amk-2019053113623
https://urn.fi/URN:NBN:fi:amk-2019053113623
Tiivistelmä
The subject of this thesis is the use of video material in fashion and lifestyle blogs. The aim is to research how video material can be used in blogs and see how this changes the blog as a medium. The purpose of this study is to gain a deeper understanding of video blogging phenomena and blog reader behaviour so that bloggers are able to utilise video material on their blogs more effectively and diversely.
The task in this thesis is to determine how the attitudes of blog readers change when bloggers move to video storytelling. In addition, the thesis report discusses the topics and situations where using a video format on the blog can be beneficial.
The theoretical framework consists of a definition and discussion of traditional text blogs and video blogs. It addresses questions such as what are the typical features of media fashion blog and how online video has taken over social media networks.
The data collecting methods for the research were the practice of making blog videos and the expert and blog reader interviews. This study is qualitative in nature so that it is possible to gain a broad picture of the subject.
The results indicate that videos make the blog content more versatile, personal and relatable. The interviewees found personality and the ability to relate to the blogger very important. The readers thought that they can get to know the person behind the blog better through a video. It was also discovered that video material is sometimes easier to comprehend than text. The expert and blog reader interviewees agreed that lifestyle and educational content works well in video format.
Even though the opinions on videos were mostly positive, the results also highlight the fact that video cannot completely replace traditional blogs. There are still situations when the readers prefer written texts over videos. As videos are now one of the most popular forms of content online, the readers also expect good quality from the videos.
The task in this thesis is to determine how the attitudes of blog readers change when bloggers move to video storytelling. In addition, the thesis report discusses the topics and situations where using a video format on the blog can be beneficial.
The theoretical framework consists of a definition and discussion of traditional text blogs and video blogs. It addresses questions such as what are the typical features of media fashion blog and how online video has taken over social media networks.
The data collecting methods for the research were the practice of making blog videos and the expert and blog reader interviews. This study is qualitative in nature so that it is possible to gain a broad picture of the subject.
The results indicate that videos make the blog content more versatile, personal and relatable. The interviewees found personality and the ability to relate to the blogger very important. The readers thought that they can get to know the person behind the blog better through a video. It was also discovered that video material is sometimes easier to comprehend than text. The expert and blog reader interviewees agreed that lifestyle and educational content works well in video format.
Even though the opinions on videos were mostly positive, the results also highlight the fact that video cannot completely replace traditional blogs. There are still situations when the readers prefer written texts over videos. As videos are now one of the most popular forms of content online, the readers also expect good quality from the videos.