Artificial intelligence in e-commerce : Case Amazon

Abstract

The aim of this thesis was to show what artificial intelligence is and how it works in modern life in general and especially in e-commerce. The theoretical framework of this thesis narrated how artificial intelligence started through its history. The two main classifications of artificial intelligence are technological and scientific, and they are described in the theoretical part of this thesis. Due to artificial intelligence working systems, there are significantly six applications that incorporated into the umbrella of the artificial intelligence fields. All six main artificial intelligence applications are defined in an understandable way with examples from many e-commerce companies. This study also showed the benefits and opportunities of using artificial intelligence techniques and the current situation of artificial intelligence in the world and Finland.

The applications of artificial intelligence in e-commerce showed more details with many practical examples from Amazon.com. The company is a powerful international e-retailer that is using artificial intelligence techniques for online shopping. In this part, it was shown how Amazon has used artificial intelligence in e-commerce; how Amazon’s customers have achieved better experience and expectation when purchasing online through artificial intelligence in e-commerce techniques and the future of Amazon how to carry out online business successfully.

In conclusion, artificial intelligence obviously affects a lot in the world and human life. In this thesis, the way how artificial intelligence is changing business in e-commerce industry can be seen more deeply.