Market opportunities for ivk-tuote in Murmansk region

Abstract

Every company when it would like to growth is looking for new opportunities on IVKTuote is not an exception. IVK-Tuote is a Finnish company producing products such as sound attenuators, cleaning doors and exhaust diffusers. The purpose of possible market opportunities for IVK-Tuote in the specific Russian market. Main understand, would it be possible to enter the market? Moreover one of the major potential customers and existing competitors. To success in the new places company has to make researches on market, analyse look for a potential in this environment. This Bachelor's Thesis is limited to business- marketing and divided into two main parts. The first section describes the theoretical gathering information and determining the market, defining competitors and potential is a practical part. It describes visit to Murmansk and negotiations. Finally, it has summary which is based on the results of the business trip that proves the accuracy issues used in the main research. During the research we could find and meet potential clients in Murmansk. Important also identified our competitors and got the information about their activities in the understand what threats and opportunities could be for IVK on the target market. clear picture of the market which is enough to make a clear conclusion for the company. Undoubtedly, there is a potential for IVK-tuote in Murmansk region. But at this difficult for the company to compete the rivals which is already in the market. Management develop reliable marketing strategy taking in to consideration marketing mix approach. weaknesses as price, narrow specialization and position it is not possible to compete local domestic companies right now. With developing marketing mix and accentuating strength it will be possible to use the opportunities of the region in the future.