"Nariya, Gautam" - Selaus tekijän mukaan Centria-ammattikorkeakoulu
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Customer relationship management : A study based on customer satisfaction of ICICI bank
Nariya, Gautam (2023)The aim of this thesis was to explore the key attributes of customer satisfaction and Customer relationship Management, to understand the strategies of ICICI Bank on customer satisfaction and CRM, and to study the customer ...