The motivational factors of finnish women to become entrepreneurs

Abstract

The purpose of this thesis was to research the motivation of Finnish female entrepreneurs and the reasons why they have become one. This study also seeks to demonstrate the link between former scientific research and the practical examples reviewed in this thesis. The main weight is put on the following themes; general motivation theories, basic concepts of entrepreneurship as well as issues related to female entrepreneurship in the Finnish society. The results in this research indicated that the main motivational aspects within these two case examples arise from the feeling of freedom, self-fulfilment and independence. These aforementioned issues are highly comparable to what has been studied in the light of former research. My thesis provides a practical example of the attitudes and viewpoints of the two female entrepreneurs working in the centre of Jyväskylä. Furthermore, it presents a deeper insight into entrepreneurial values to work and continue as entrepreneurs. Finally, this dissertation focuses on the suggestions for improvements to support female entrepreneurs in a better way.