Strategic Performance Management & Optimization of Financial Decision Making in Micro-Enterprise (Service Sector in Construction Industry)
Mottaghi, Alireza; Nguyen, Thao Thanh (2019)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019060715403
https://urn.fi/URN:NBN:fi:amk-2019060715403
Tiivistelmä
The aim of this product-based thesis is to create an implementation plan for a commissioning company, Lasi & idea Oy. The company is a micro enterprise in balcony and terrace glazing industry. The purpose of the study is to give Lasi & idea Oy guidelines to increase its revenue and profitability and reformulate its strategy. Even though the thesis is designed especially for Lasi & idea Oy, it provides benefits to any companies in the same industry with the market analysis and various strategic management tools.
This thesis is built under zipper structure where the theory and data analysis are written together. In the beginning, the knowledge base is established as a framework for the study. The tools are then examined in separated sections. The final product is the implementation plan graph. In the end, discussion and evaluation of the thesis process is addressed.
The key tools to create the final implementation plan include financial statement analysis, Porter's five forces, SWOT analysis, Balanced Scorecard and Root Cause analysis. Data collection methodology is qualitative methods e.g. interviews, companies' internal documents and public information.
In order to make the study more comprehensive and relevant, comparison between Lasi & idea Oy, its competitors and the concerning industry is also investigated. Market mapping, market positioning and trend analysis has been utilized. Moreover, a wide range of literature sources are studied, which give a strong academic foundation to the thesis.
After detailed cause and effect analysis followed by root-cause analysis from the lean thinking, all the remedies and recommendations are combined to create the final product which is the implementation plan for the firm.
Overall, the outcome meets the expectations of the commissioning company. The thesis was conducted by two authors. Therefore, the whole process gave an opportunity to enhance their team-working and communication skills.
This thesis is built under zipper structure where the theory and data analysis are written together. In the beginning, the knowledge base is established as a framework for the study. The tools are then examined in separated sections. The final product is the implementation plan graph. In the end, discussion and evaluation of the thesis process is addressed.
The key tools to create the final implementation plan include financial statement analysis, Porter's five forces, SWOT analysis, Balanced Scorecard and Root Cause analysis. Data collection methodology is qualitative methods e.g. interviews, companies' internal documents and public information.
In order to make the study more comprehensive and relevant, comparison between Lasi & idea Oy, its competitors and the concerning industry is also investigated. Market mapping, market positioning and trend analysis has been utilized. Moreover, a wide range of literature sources are studied, which give a strong academic foundation to the thesis.
After detailed cause and effect analysis followed by root-cause analysis from the lean thinking, all the remedies and recommendations are combined to create the final product which is the implementation plan for the firm.
Overall, the outcome meets the expectations of the commissioning company. The thesis was conducted by two authors. Therefore, the whole process gave an opportunity to enhance their team-working and communication skills.