Microbreweries and the Sharing Economy in Finland
Raevuori, Nuutti (2019)
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019060916243
https://urn.fi/URN:NBN:fi:amk-2019060916243
Tiivistelmä
This study was conducted to research the possibilities of the sharing economy in the microbrewing community in Finland. The aim of the study was to find out if there were possibilities to increase contract brewing in Finland, and if the brewers’ attitudes towards the phenomenon support growth. An attempt was also made to find out what is in the way of increasing contract brewing.
The theoretical framework explains the sharing economy as a phenomenon and explains what is considered a microbrewery in Finland. The term “contract brewing” or “gypsy brewing “ is also explained. A quantitative survey containing 11 questions was sent to all registered microbreweries in Finland. The survey also included open questions so respondents were able to elaborate their answers.
According to the results, most brewers are familiar with the sharing economy and some have had experiences with contract brewing. A majority of brewers see the phenomenon in a positive light. According to the survey, the biggest issues in the way of increasing contract brewing in Finland are legal issues, followed by disruptions to day-to-day business and pricing issues.
As a recommendation, it is advised that the government follows this phenomenon closely, and adjusts laws accordingly so that obstacles in the way of positive progress are removed.
The theoretical framework explains the sharing economy as a phenomenon and explains what is considered a microbrewery in Finland. The term “contract brewing” or “gypsy brewing “ is also explained. A quantitative survey containing 11 questions was sent to all registered microbreweries in Finland. The survey also included open questions so respondents were able to elaborate their answers.
According to the results, most brewers are familiar with the sharing economy and some have had experiences with contract brewing. A majority of brewers see the phenomenon in a positive light. According to the survey, the biggest issues in the way of increasing contract brewing in Finland are legal issues, followed by disruptions to day-to-day business and pricing issues.
As a recommendation, it is advised that the government follows this phenomenon closely, and adjusts laws accordingly so that obstacles in the way of positive progress are removed.