Creation of a framework for internet marketing strategies for Germany and Finland : Case: Fashionlabel Meshcute
Wagner, Christian (2010)
Seinäjoen ammattikorkeakoulu
2010
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2010113016360
https://urn.fi/URN:NBN:fi:amk-2010113016360
Tiivistelmä
Expanding a business into international markets is an important step which needs to be planed carefully. The target groups change, the market situation may be a different one and marketing activities have to be adapted.
This thesis was written in cooperation with the fashion company Meshcute since the company is planning to enter into the Finnish and other European countries in the future.
The research focused on creating a framework for future internet marketing strate-gies which helps Meshcute to get more customers and profit in the future if applied correctly. The company was not doing any online or offline marketing earlier and thus the company did not have any ideas how to do marketing.
A survey was conducted in order to get answers from the German fashion con-sumers, Finnish consumers and European fashion consumers in general. A quantitative approach has been used in order to create statistics.
The results revealed that there is a difference between the German and the Fin-nish market and the differences have to be taken into account when creating marketing campaigns. The thesis provides the framework for the German and Finnish market.
This thesis was written in cooperation with the fashion company Meshcute since the company is planning to enter into the Finnish and other European countries in the future.
The research focused on creating a framework for future internet marketing strate-gies which helps Meshcute to get more customers and profit in the future if applied correctly. The company was not doing any online or offline marketing earlier and thus the company did not have any ideas how to do marketing.
A survey was conducted in order to get answers from the German fashion con-sumers, Finnish consumers and European fashion consumers in general. A quantitative approach has been used in order to create statistics.
The results revealed that there is a difference between the German and the Fin-nish market and the differences have to be taken into account when creating marketing campaigns. The thesis provides the framework for the German and Finnish market.