Barriers to Enter a Newly Emerging Market Iran
Naz, Syeda (2019)
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019090118087
https://urn.fi/URN:NBN:fi:amk-2019090118087
Tiivistelmä
In this thesis, the author describes the analytical processes that are involved to determine the barriers while entering in the Iranian market and provide some suggestions on how to deal with those barriers. Barriers are considered as an obstacle to achieve the target, and these obstacles/difficulties in the market prevent new competitors to enter the market. Which is beneficial for existing firms because they can protect their revenues and profits.
The goal of this thesis is to assists international and Finnish companies to understand the Iranian business environment and existing barriers such as corruptions, logistics, taxes and so on. The aim is to provide small and medium-sized companies with enough theoretical knowledge about Iran and entry barriers because knowing those barriers enable them to find hidden opportunities.
The author analyzes and applies relevant theories works to find out the answers to the main research questions. To answers, those questions the author collects pieces of information about the barriers, risk, and opportunities that are present in the market by doing secondary research via literature, desktop, internet, and intranet methods.
On the basis of the finding, some recommendations will be given to the case company. This thesis summarizes personal observations and determines the main barrier that is keeping international case company from entering Iran.
The goal of this thesis is to assists international and Finnish companies to understand the Iranian business environment and existing barriers such as corruptions, logistics, taxes and so on. The aim is to provide small and medium-sized companies with enough theoretical knowledge about Iran and entry barriers because knowing those barriers enable them to find hidden opportunities.
The author analyzes and applies relevant theories works to find out the answers to the main research questions. To answers, those questions the author collects pieces of information about the barriers, risk, and opportunities that are present in the market by doing secondary research via literature, desktop, internet, and intranet methods.
On the basis of the finding, some recommendations will be given to the case company. This thesis summarizes personal observations and determines the main barrier that is keeping international case company from entering Iran.