DEVELOPING A DIGITAL PRESENCE FOR CASE COMPANY TEXPÖRSSI OY
Salminen, Riku (2019)
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019090918311
https://urn.fi/URN:NBN:fi:amk-2019090918311
Tiivistelmä
The purpose of this project-based thesis is to create a digital presence for the case company. Before this project, the company had an old web page with old information and the page was unresponsive. Thus, there was a need to develop a digital presence for the company, which meant a web store and a Facebook page.
The case company is a local, family-owned company which sells clothes for men and women over the age of 40. The idea for the project came from the need to serve customers better, as customers are nowadays accustomed on searching information and shopping experiences online. Additionally, it could be the starting point of a new revenue stream for the company, as the company has only two stores in the Satakunta region.
The project leaned on marketing theories, both traditional and digital, as well as profitability. The project itself was done using action research methodology. The project proper started with the launch of the company’s Facebook page in May 2018, and the project ended with the launch of the company’s web store in October 2018.
Primary data was collected throughout various conversations, and a single thematic interview was made as well. The person interviewed is an employee in a local company which sells outdoors, hunting and fishing equipment, mainly online. The thematic interview was done to gain more insight to potential problems concerning the launch of the web store, social media usage and profitability.
The project itself was successful in launching the company’s Facebook page and web store. Continuous development on both must be done after this project has ended, as customers demand more content and experiences. The profitability forecasts made in this thesis will also be current after the company’s web store has been open for a year, after which the company should make observations and implement changes accordingly.
The case company is a local, family-owned company which sells clothes for men and women over the age of 40. The idea for the project came from the need to serve customers better, as customers are nowadays accustomed on searching information and shopping experiences online. Additionally, it could be the starting point of a new revenue stream for the company, as the company has only two stores in the Satakunta region.
The project leaned on marketing theories, both traditional and digital, as well as profitability. The project itself was done using action research methodology. The project proper started with the launch of the company’s Facebook page in May 2018, and the project ended with the launch of the company’s web store in October 2018.
Primary data was collected throughout various conversations, and a single thematic interview was made as well. The person interviewed is an employee in a local company which sells outdoors, hunting and fishing equipment, mainly online. The thematic interview was done to gain more insight to potential problems concerning the launch of the web store, social media usage and profitability.
The project itself was successful in launching the company’s Facebook page and web store. Continuous development on both must be done after this project has ended, as customers demand more content and experiences. The profitability forecasts made in this thesis will also be current after the company’s web store has been open for a year, after which the company should make observations and implement changes accordingly.