Achieving growth by attracting customers for Nordea Hämeenkyrö-Kyröskoski
Järvensivu, Emmi (2010)
Järvensivu, Emmi
Tampereen ammattikorkeakoulu
2010
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2010121217896
https://urn.fi/URN:NBN:fi:amk-2010121217896
Tiivistelmä
The objective of this thesis was to provide an action plan for Nordea Hämeenkyrö-Kyröskoski office for spring 2011, which would ensure achieving objectives of a three-year Road to Growth project. The theoretical section explores employee motivation and customer relationship marketing whereas the empirical part consists of an action plan, including internal actions and customer relationship marketing methods, based on semi-structured interviews held on the household side employees of Hämeenkyrö-Kyröskoski office. As the thesis was written for a bank, bank secrecy issues proved to be demanding and caused problems in creating the action plan for the office. It was also challenging to create adequate interview questions that would not violate bank’s confidentiality agreement.
The interviews revealed that achieving the objectives requires more consistent motivation and better possibilities to concentrate on Road to Growth project. On the other hand at first there has to be more frequent discussions on the purpose and aim of the project. These results suggest that the respondents were satisfied with the team work and the work environment.
The findings indicate that the office has a fairly positive starting point for the spring 2011 to try to attract new customers and to accomplish the goals of the project. Further research is required to measure how effective the action plan is and if it helps achieve the objectives of Road to Growth project. A new strategy is needed if another action plan is to be created for the summer and winter of 2011.
The interviews revealed that achieving the objectives requires more consistent motivation and better possibilities to concentrate on Road to Growth project. On the other hand at first there has to be more frequent discussions on the purpose and aim of the project. These results suggest that the respondents were satisfied with the team work and the work environment.
The findings indicate that the office has a fairly positive starting point for the spring 2011 to try to attract new customers and to accomplish the goals of the project. Further research is required to measure how effective the action plan is and if it helps achieve the objectives of Road to Growth project. A new strategy is needed if another action plan is to be created for the summer and winter of 2011.